Welcome to Liberty First, an initiative by the Free Market Foundation that champions the cause of individual freedom and economic prosperity in South Africa. Since 1975, we have been at the forefront of advocating for liberal policy reforms that empower ordinary South Africans to take charge of their own destinies. As we reach a critical juncture in our nation’s history, with the 2024 general election having opened a realistic path to genuine reform, we stand ready to lead the way toward a freer, more prosperous future.

The FMF is on a mission to place liberty first—where individuals, families, businesses, and communities can thrive in an open and free society.